Volume 19: Third Planet Media CEO Adam Small

Join us as we dive into the media and affiliate sector with Third Planet Media CEO Adam Small. In this insightful interview, XST Capital’s Founder, Joel Simkins, explores Third Planet’s distinct brand strategy operating four media platforms – CasinoReports.com, LotteryGeeks.com, InGame.com, and Props.com.

Third Planet currently operates a multi-brand media network with an affiliate business model, catering to different iGaming verticals, with an emphasis on building content with lasting value rather than chasing monetization trends tied to volatile verticals. Their aim is to scale thoughtfully across verticals while maintaining a reputation for quality content and consumer-first coverage.

Discover how Third Planet avoids brand overlap by assigning unique editorial focuses while maintaining strategic coordination and how they prioritize thoughtful, critical coverage. Gain valuable insights into the use of AI-powered tools to enhance the user experience, the importance of educating the industry and media about responsible gaming, and the advantages of being a smaller media company in the ability to operate more nimbly with less fear of push-back over hard-hitting journalism.

Adam also shares his thoughts on providing top-quality industry news coverage without putting anything behind a paywall, and how Third Planet competes in the competitive landscape with a long track record of successfully converting traffic to affiliate revenue. Learn how Third Planet plans to continue staying up to date on the most important areas of coverage, and how they look to continuing expanding through acquisition to broaden their scope inside and outside of the digital gaming ecosystem.

Don’t miss this opportunity to hear from a thought leader in the media and affiliate sector and gain valuable insights into the future of online gaming.

Read the full interview here: What’s NXST