Volume 16: Griddy Founder and CEO Brian Birt

Join us as we dive into the free-to-play gaming sector with Griddy Founder and CEO Brian Birt. In this insightful interview, XST Capital’s Founder, Joel Simkins, explores Griddy’s unique and innovative card game product and their rapid growth since their launch in November 2024.

Griddy looks to carve out a new vertical in the sports game industry, catering to fans looking for a fast-paced year-round fantasy football experience, with a product that integrates drafts into a free-to-play puzzle card game. They launched in November 2024, and have since completed nearly 1 million drafts and grown their user base and brand presence rapidly.

Discover how Griddy developed their product through extensive trial-and-error testing and how Brian expands his brand and development process by speaking directly with users and personally responding to each message. Gain valuable insights into developing a user-centric product, choosing the right monetization strategy, and the importance of investing in the community to build a loyal customer base.

Brian also shares his thoughts on his prior experience at Sleeper and the key takeaways he used in developing Griddy. Learn how Griddy plans to reach profitability by year-end and expand into other markets, and how they look to continue refining their product to be increasingly competitive, fun, and community-building.

Don’t miss this opportunity to hear from a thought leader in the free-to-play sector and gain valuable insights into the future of online gaming.

Read the full interview here: What’s NXST