Volume 11: Lucra CEO Dylan Robbins

Join us as we explore the world of gaming solutions with Lucra CEO Dylan Robbins. In this insightful interview, XST Capital’s Founder, Joel Simkins, explores Lucra’s recent pivot into B2B white-label technology and their rapid expansion in the industry.

Lucra provides an extensive white-label gamification infrastructure that can fit anywhere competition exists. In 2024, they partnered with numerous companies, including Dave and Buster’s, TouchTunes, and Five Iron Golf, and closed a $10M round priming them for further expansion in 2025.

Discover how Lucra shifted from a B2C to B2B model, and how they used their expertise in technology, user experience, and compliance to develop a flexible gamification suite to complement any brand. Gain valuable insights into strategic business decisions, the role of peer-to-peer wagering in gaming, and the importance of an efficient implementation process.

Dylan also shares his thoughts on developing a positive work culture and provides some color on the benefits of a B2B model. Learn how Lucra plans to continue scaling its white-label business and how it looks to expand into other industries and markets.

Don’t miss this opportunity to hear from a thought leader in the gaming solutions sector and gain valuable insights into the future of online gaming.

Read the full interview here: What’s NXST