Volume 9: SoBet CEO Cooper Lycan

Join us as we explore the world of betting media with SoBet CEO Cooper Lycan. In this insightful interview, XST Capital’s Founder, Joel Simkins, explores SoBet’s unique position as a rival to sportsbooks looking to help bettors beat the fixed system.

SoBet provides a platform for independent content creators to build communities around sports betting, allowing users access to transparent betting advice and knowledge. They have recently launched version 2 of their app, introducing new features, including leaderboards and automatic bet-tracking.

Discover how SoBet manages an independent creator media strategy, and how they ensure transparency with specific app features and strict content standards. Gain valuable insights into platform development, the use of content, and the importance of protecting consumers.

Cooper also shares his thoughts on the evolution of media into a less traditional social media format, and gives his thoughts on sportsbooks, and how they want users to lose more. Learn how SoBet plans to continue uplifting bettors and how it plans to continue advancing the betting insights facet of the industry.

Don’t miss this opportunity to hear from a thought leader in the betting media sector and gain valuable insights into the future of online gaming.

Read the full interview here: What’s NXST